Please Note: The application deadline for this vacancy has now passed.
Vacancy Information
We have a fantastic opportunity to join the CRM Team at Greggs as CRM Automations Support Manager.
You will play a key role in the CRM Team - planning, delivering and optimising Greggs automated customer journeys focused on onboarding and nurturing, retention and usage, and reactivation.
We can offer you:
- 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
- Management Bonus Scheme which is worth up to 10% of your salary
- Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year
- Private Medical Insurance which is free for you and subsidised for your dependants
- Permanent Health Insurance which is a replacement income scheme
- You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
- Defined contribution management pension scheme
- Colleague discount, up to 50% off our own-produced products
- Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits
- Career progression and learning and development
- Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing
- Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
- Cycle to Work scheme
- A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
- Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another
- Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary
About the role
- This is a full-time role
- We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
- The base location for this role is Quorum Business Park, Newcastle upon Tyne, NE12 8BU.
What you'll do
- Aligned to our CRM and business strategies, you'll plan, deliver and optimise Greggs automated customer journeys focused on onboarding and nurturing, retention and usage, and reactivation.
- Understanding data is key, and you’ll work closely with our CRM Analytics Support Manager to deliver data driven automations for key segments and ensure data informs everything that we do. You’ll deliver regular analysis for automated comms to drive recommendations and improvements and support the CRM Analytics Support Manager to deliver deeper understanding of commercial performance and analysis.
- Drive forward ideas for new innovative automations, putting together proposals to present to key stakeholders, and then practically implement these automations.
- Work to optimise existing customer journeys.
- Deliver a range of A/B testing plans and hypothesis and strive for continuous improvement in engagement rates/incremental value of our automated comms.
- Deliver comms across multiple channels for a fully integrated digital experience – and support in testing both within automations and across channels including email, push notifications, SMS, app and social, as this will be key to how you help us continually improve.
- You will need a keen creative eye and attention to detail to deliver best practice, innovative comms that align with brand standards and TOV, with an impeccable level of attention to detail.
- Pioneer new, innovative ideas for Greggs comms and deliver them creatively in only a way that Greggs can.
- Support proposals to test new content across automations and channels.
- Play a key role in testing new formats and channels such as app personalisation, in-app inbox, web personalisation and social media within automations including both testing functionality and customer facing testing.
About you
- You’ll be comfortable working cross-functionally with colleagues in insight, performance, finance and brand comms and you’ll take initiative in developing improved ways of working.
- You’ll have a clear presenting style and be comfortable presenting to all levels of seniority.
- Working within a CRM team, you will have proven experience in creating automated customer journeys that deliver results.
- Have experience in delivering comms across several channels including email, push notifications, SMS and in-app inbox.
- Experience working in a dynamic CRM Team, ideally in a customer facing FMCG business.
- Experience with personalisation technologies and awareness of the capabilities of the latest CRM tools.
- Experience in using a Customer Engagement Platform.
About Greggs
Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.