Digital Product Analyst – Digital Ordering

Vacancy Information

We are seeking a Digital Product Analyst to support the Product Owner for the Digital Ordering Squad. The role is crucial in our exciting digital ordering channels expansion and continuing to develop a deep understanding of customer and product data, using this to determine and implement exciting new features. 

The successful candidate will work as part of a growing Digital team and cross-functionally as part of an Agile product development team. The role will act as a key day-to-day support to the Digital Product Owner and various development teams; playing a key role in planning, implementing, and refining new features that enhance user experience and support our business objectives.  

By closely collaborating with cross-functional teams, the successful candidate will be responsible for translating data insights and user needs into actionable recommendations, helping to develop the detail behind new features, and making sure our customers and shop colleagues continue to receive an exceptional digital experience. 

The Digital Product Analyst will work with various internal stakeholders including the Greggs Digital team, Central Retail Operations Team, IT/Technology, Customer/Marketing, Business Leads and third-party partner agencies.  

We are looking for candidates who are analytically minded, detail-oriented, and excellent communicators, ideally with experience of collaborating cross-functionally. The candidate must also be adept at time management and have strong organisation skills. We can offer you: 

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day 

• Management Bonus Scheme which is worth up to 10% of your salary   

• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year 

• Private Medical Insurance which is free for you and subsidised for your dependants 

• Permanent Health Insurance which is a replacement income scheme 

• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages 

• Defined contribution management pension scheme 

• Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary 

• Colleague discount, up to 50% off our own-produced products 

• Career progression and learning and development 

• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing 

• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers 

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge 

• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another 

What you'll do

What you'll do 

• Support the Digital Product Owner throughout the product lifecycle, assisting with everything from feature ideation, requirement gathering, user story creation and prioritisation to implementation and post-launch analysis.  

• Work closely with stakeholders across all departments to gather feature requirements, creating detailed documentation and user stories that guide the development process. 

• Complete comprehensive data analysis of our digital product performance and customer behaviour, unlocking insight and communicating this clearly and effectively to the wider Digital team and business to allow data-driven decision making.  

• Work with the Product Designer to help shape designs of new features/components. 

• Participate in agile ceremonies such as sprint planning, stand-ups, demos, and retrospectives, supporting the Product Owner with documentation and administration as required. 

• Keep abreast and inform the business of industry trends, competitor products and emerging technologies to inform strategic vision, ensuring our products stay competitive and relevant. 

• Write and iterate user stories and ensure they include relevant acceptance criteria. 

• Day-to-day backlog management ensuring any the backlog is thoroughly detailed and organised, answering questions, resolving concerns, and providing clarification as needed by the team. 

• Support the Digital Product Owner, UX and Insight teams in conducting user research and user Journey mapping. 

• Work with other members of the Digital Team to triage opportunities and issues that are recorded by our Customer Care Team and Retail Team. 

• Assist the Digital Product Owner by regularly reviewing feedback given by customers via our digital products, possibly contacting customers for further information. 

• Setting up and participation/facilitation in workshops to identify and document requirements and issues. 

• Escalation of any potential issues, risks or defects. 

• Track and report on key performance indicators to measure impact of features and inform wider product strategy  

• Work cross-functionally to ensure that new/updated products are well supported and embedded. 

About you

We are looking for talented individuals with drive, who can ideally demonstrate: 

• A passion for understanding user needs and delivering solutions that enhance customer experience.  

• A data-led mindset, and passionate about using data to inform decisions and drive the best possible outcomes and experiences for our customers.  

• Excellent communication, and stakeholder management skills, with the capacity to influence and build relationships at all levels of the organisation.  

• Excellent written and verbal communication skills to effectively present ideas, findings, and recommendations to cross-functional teams 

• Skilled at balancing multiple priorities and tasks in a fast-paced environment 

• Have strong IT skills including Microsoft 365, SharePoint, Word, Excel, Outlook, PowerPoint, and Teams 

• Have experience in workflow management tools such as Azure DevOps (desirable) 

• Experience in process/customer journey mapping. 

• Experience working with a variety of stakeholders in developing functional and non-functional requirements using user stories.  

• Awareness of and passionate about the latest data, digital and technology trends.  

• Thrive working within a dynamic environment and effective when adapting to changing priorities.  

• Have a positive, proactive, hands-on style and would enjoy contributing towards building an adaptive, fun and creative environment for digital in Greggs. 

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.