Product Designer

Vacancy Information

We're looking for a Product Designer to join the Greggs Digital Product team and help shape the customer and colleague-facing digital products that bring our brand to life. 

If you're passionate about owning design end-to-end, using research to inform your decisions, and exploring how AI can elevate the products you build, this is a brilliant opportunity to have a real impact. 

We can offer you: 

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
• Management Bonus Scheme which is worth up to 12.5% of your salary
• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year
• Private Medical Insurance which is free for you and subsidised for your dependants
• Permanent Health Insurance which is a replacement income scheme
• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
• Defined contribution management pension scheme
• Death in service benefit which provides a lump-sum payment equal to 4 times your year's salary
• Colleague discount, up to 50% off our own-produced products
• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits
• Career progression and learning and development
• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing
• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
• Cycle to Work scheme
• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

What you'll do

• Own end-to-end design across assigned customer and colleague-facing journeys, working independently with strategic input from the Design Manager rather than day-to-day oversight.  
•   Create UX flows, wireframes and prototypes to explore and communicate design ideas.  
• Contribute to and evolve our design systems, patterns and accessibility standards
• Conduct user research to inform and validate design decisions, including usability testing,  
• Conduct interviews, surveys and observational studies, and synthesise findings into actionable design direction
• Produce high-fidelity designs and concepts using the Digital Design System for mobile and web, with consideration for responsive design and native OS capabilities across iOS and Android
• Drive adoption of AI tools across the design and research practice, identifying where they improve quality, speed or outcomes  
• Design for Greggs' AI-powered features, shaping how AI capabilities are introduced into customer experiences such as loyalty, personalisation and growth, and into colleague-facing operations  
•  Attend workshops and sessions to help stakeholders better understand the value of Product UX and Design  
• Presenting designs with stakeholders and managing expectations   
• Work closely with Product, Engineering and Delivery 
•  Collaborate with Engineering to ensure designs are practical, scalable and delivered to a high standard  
• Partner with business subject matter experts to ground design in operational reality, particularly when designing for shop colleagues
• Clearly communicate and defend design decisions with evidence and product thinking
• Present findings and recommendations to stakeholders in a clear and accessible way

About you

You will fit right into this role if you:  

• Bring solid hands-on experience as a Product Designer (or similar end-to-end design role) working on customer or colleague-facing digital products
• Experience working in an embedded product team and close cross functional collaboration with a variety of stakeholders
• Are comfortable owning design from problem framing through to delivery, working autonomously without needing day-to-day oversight
• Have a strong grounding in UX research and integrate research practice into your design work, conducting research yourself rather than relying on a separate workstream
• Have hands-on experience with AI in your design or research work, even if you are still building your craft in this space
• Are curious about how AI is changing design and instinctively experiment with new tools as they emerge
• Are confident using Figma to a high standard, including Auto Layout, Components and Design Systems
• Communicate and defend design decisions clearly, with evidence and product thinking, to a range of different audiences 
• Have experience presenting research, design and recommendations to stakeholders in a clear and accessible way
• Have proven experience building and managing stakeholder relationships and influencing decisions whilst bringing different perspectives together
• Have a strong understanding of accessibility standards and apply them as a default
• Are familiar with working in an Agile product environment, embedded within a squad
• Care about the craft of design while staying grounded in product outcomes
• Thrive in a fast-paced environment where customer experience and operational realities both matter
• Enjoy being part of a collaborative, supportive squad, celebrating wins and sharing responsibility for outcomes
• Value and contribute to an inclusive culture, where different perspectives are welcomed and help everyone do better work

Whilst not essential, it would be great if you also have:

• Experience designing AI-powered customer features (personalisation, recommendations, conversational interfaces or similar)
• Experience using Claude, Claude Design, ChatGPT, Figma AI or similar AI tools in design and research workflows
• Experience in retail, loyalty, hospitality, QSR, or other high-volume consumer products
• Experience of working for a large enterprise   
• Experience designing for both customer-facing and colleague-facing tooling
• Familiarity with mobile-first design across iOS and Android, including platform-native patterns

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes us so special is our culture - how we behave and support each other. Everyone's welcome at Greggs. Whatever their background, preferences or beliefs we want all of our colleagues to feel welcome and able to be themselves at work. You can read more about us here: Greggs Careers | About Greggs.