Vacancy Information
We have a fantastic opportunity to join the Customer & Marketing Team at Greggs as Brand Comms Planning & Partnership Manager, to support our brand growth whilst ensuring we remain one of the most relevant and considered food-to-go brands.
As a current PR and earned media specialist who lives and breathes trends and culture, you will help to strategically and creatively deliver against our brand strategy with responsibility for planning our fame driving earned brand communications activity, alongside managing and co-ordinating our brand led partnerships across channel.
You will play a key role in the growth of our brand metrics, and how we maximise the strategic and commercial opportunities that the Greggs brand delivers.
We can offer you:
-
25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
-
Management Bonus Scheme which is worth up to 12.5% of your salary
-
Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year
-
Private Medical Insurance which is free for you and subsidised for your dependants
-
Permanent Health Insurance which is a replacement income scheme
-
You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
-
Defined contribution management pension scheme
-
Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary
-
Colleague discount, up to 50% off our own-produced products
-
Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits
-
Career progression and learning and development
-
Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing
-
Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
-
Cycle to Work scheme
-
A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
-
Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another
About the role
- This is a full-time role, however flexibility in this will be considered
- We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
- The base location for this role is Greggs Q9, Quorum Business Park, Newcastle upon Tyne, NE12 8BU
What you'll do
- Supporting our Brand Comms & Creative Lead, you will play a key role in the development of our brand communications and brand led partnership strategy - ensuring we deliver creative innovation and excellence across everything we do.
- You are a strategic thinker, meticulously organised, who brings both a creative and strategic mindset to how we plan our brand activations and the activity we deliver working with brand partners. You will play a key role in how we deliver as a brand outside of paid media channels, managing relationships with teams across the business, our agencies and selected brand partners.
- Within the wider customer and marketing team you are seen as a brand communications expert, offering support and advice on how we plan, integrate, deliver and measure our earned and fame driving brand activity across channel.
- Aligned to our brand and customer strategies you will plan our fame driving brand activations and brand led partnerships so we’re always a step ahead – identifying opportunities for Greggs to ‘play’ across channel, with a key focus on PR, activations, partnerships and social media.
- Managing relationships across brand partners and working closely with teams across the business, you will maximise the brand and strategic opportunities these present to help Greggs mean more to more people.
- To play a key role in how we plan and execute via our earned media strategy, ensuring we’re constantly innovating across everything we do through both strategic and creative excellence.
About you
You will have:
- Experience working in a brand focused PR/earned media role, in either a client or agency environment
- A strategic and creative thinker with experience of evaluating and executing across channel and have a passion for brand and creativity with meticulous attention to detail
- Experience of working with and managing significant budgets across channels
- The ability to manage, develop and inspire those around you – including agency management experience
- Experience working on large scale brand partnerships, which will be beneficial to this role
- An understanding of the cross-over between social and earned media channels
- An ability to measure and showcase the impact of earned media and brand partnership activity
- A track record of forming and strengthening trusted relationships with business stakeholders
- The proven ability to work cross functionally and collaboratively
- A self-motivated attitude with the ability to work under pressure and use own initiative
- A personality that enjoys being part of a hard-working team, sharing the same end goal, and celebrating results together
- Are supportive of an inclusive culture – recognising and valuing that difference is good
- A want to develop and are ready to work alongside some great people and have lots of fun on your Greggs journey!
- We highly encourage creative and tailored CV’s for this role to enable you to stand out and show us why you would be a perfect addition to the team.
About Greggs
Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.