Digital Content Support Manager

Vacancy Information

We have an exciting opportunity for a Digital Content Support Manager to join our fantastic team here at Greggs.

Working within our Brand Communications team, you will play a key role in the creation and execution of our digital content – providing support for all copywriting, photography and other content creation across the owned Greggs digital estate, including CRM, website and the Greggs App.

We’re looking for someone who has passion for and experience in creative copywriting, has an obsessive attention to detail and is always looking to deliver creative excellence time and time again. In exchange we can offer the opportunity to work on campaigns and brand partnerships that are continually admired and talked about, are fun to deliver and meet both brand and commercial objectives.

Working closely with both the CRM team and our agency partners – supporting our Digital Content Manager - you will be the internal expert on our brand tone of voice, developing and consistently delivering best in class creative executions.

With ambitious growth plans, we’re adding to the team to help us do more and to make Greggs mean more to more people. If you’re looking to make the next step in developing your career, challenge yourself and be part of a collaborative and ambitious team, then this could be the perfect role for you. (A love for Sausage Rolls – original or vegan - also helps.)

We can offer you:

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• Management Bonus Scheme which is worth up to 10% of your salary

• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

• Private Medical Insurance which is free for you and subsidised for your dependants

• Permanent Health Insurance which is a replacement income scheme

• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

• Defined contribution management pension scheme

• Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

• Colleague discount, up to 50% off our own-produced products

• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

• Career progression and learning and development

• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Cycle to Work scheme

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

What you'll do

As a Digital Content Support Manager you’ll:

• With support, you will lead on the creation, execution and development of our brand tone of voice across our digital channels
• With a strong understanding of digital content and learning from audience/performance data, you will play an instrumental role in how the story of Greggs is told via written comms and photography/video content
• You will work closely with our CRM team to develop and build on our learning across channels to optimise brand and commercial performance
• As part of your role, you will be across all digital channels (CRM/site/app) - actively seeking out best in class creative executions. You will use these not only to ensure what we deliver is unique and on trend, but also share them across the wider team to help us all continue to deliver at the forefront of what we do
• You are an experienced creative copywriter and will be seen internally as a go to expert on our brand tone of voice, providing copywriting support and advice across the business when required
• You will play a key role in supporting our digital channel owners, creating and adapting content to work across our CRM channels, website, app and digital performance channels
• Working with our channel owners, you will support in the creation and development of content across our digital performance channels, ensuring we deliver our brand tone of voice consistently whilst supporting commercial and brand performance objectives
• With support, you’ll shape the way that the brand, products and propositions are communicated to our customers, from our menu and product descriptions and photography, to our brand activations or partnerships
• Working closely with our Retail Brand team, you will organise the creation of menu photography to service our web menus and delivery partners
• Working across the Brand and Customer team, you will collaborate across the function to ensure all of our brand and creative content is delivered across channels and that all parts of the team and wider business are supported with the content that’s required
• You will support in the management of our agency partners and external stakeholders

About you

You will fit right into this role if you can demonstrate:

• Excellent communication, organisation and
  presentation skills
• Strong interpersonal skills with the ability to influence at all levels
• Highly computer literate in all Microsoft packages, e.g. Outlook, Advanced Excel, Word and PowerPoint
• Strong organisation, planning and
  analytical skills
• Agency management experience or working within an agency environment
• Creative flair and impeccable attention
  to detail
• Proven experience in creative writing within an agency/client organisation
• Previous experience working in a digital content creation role, with a focus on CRM
• Creative thinker with experience of evaluating and executing across channel and a passion for brand and creativity
• Qualified within Marketing/Creative – degree, Masters or relevant professional qualification
• Are supportive of an inclusive culture – recognising and valuing that difference is good
• Want to develop and are ready to work alongside some great people and have lots of fun on your Greggs journey!

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us!   We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.