Retail Marketing Franchise Support Manager

Vacancy Information

We have a fantastic opportunity to join the Retail Brand team at Greggs as a Retail Marketing Franchise Support Manager. 

Reporting to our Retail Marketing Franchise and Format Manager, you’ll be responsible for successfully managing the retail marketing communications for our franchise estate shops. 

You will be working closely with our franchise team and partners to deliver a consistent brand image and brand standards across our expanding franchise estate while helping drive sales performance, awareness, loyalty and an enhanced customer experience.  

We can offer you:

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• Management Bonus Scheme which is worth up to 10% of your salary

• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

• Private Medical Insurance which is free for you and subsidised for your dependants

• Permanent Health Insurance which is a replacement income scheme

• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

• Defined contribution management pension scheme

• Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

• Colleague discount, up to 50% off our own-produced products

• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

• Career progression and learning and development

• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Cycle to Work scheme

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

What you'll do

• Play a key role in supporting the continued development of our franchise estate through effective retail marketing. 

• Be a brand guardian for franchise marketing communications ensuring brand guidelines are adhered to.   

• Oversee and manage the day-to-day print and digital requirements including campaigns, ranging, promotions, trials and price activity.  

• Actively support all new shops, re-sites and refits pre, during and post launch, ensuring the correct point of sale material is delivered and appropriate digital signage content deployed.  

• Be a subject matter expert in franchise pricing, ranging and promotions and understand the complexities of the different formats and locations of the estate e.g. forecourts, hospitals, roadside, and drive thrus.  Ensure franchise requirements are considered in shop marketing planning, development and testing stages.  

• Have a strong customer focussed approach to make sure deployed marketing messages and activities enhance the overall customer experience. Fully understand the different customer missions and behaviours by format and location. 

• Attend regular meetings with franchise team and partners to update and review marketing activities. This will include site visits when required. 

• Use relevant insight to advise and support the franchise team and partners on potential marketing opportunities to drive brand awareness, sales and product performance.  

• Monitor the franchise retail marketing budget effectively to ensure cost savings are identified, with spend by partner reviewed and reports provided on a regular basis.  

• Actively look to improve ways of working and simplification in marketing processes to increase compliance, reduce complexity and improve brand imagery.  

• Develop, manage and deliver local marketing support – track progress using BI reports to assess the impact and ROI of deployed activity. Produce a measurement framework to review spend.  

• Successfully on-board new partners to fully understand the Greggs brand and expectations from a marketing perspective.  

About you

You will fit right into this role if you: 

• Can demonstrate customer focus and ability to protect Brand reputation. 

• Have analytical and reporting skills, with good attention to design detail and ability to proofread 

• Have a flexible attitude to work and able to deal with pressure calmly 

• Are results focused with strong planning, prioritising, decision making and organisation skills 

• Have strong interpersonal and relationship management skills with the ability to influence at all levels 

• Have strong analytical and problem-solving skills with experience of analysing information and issues to identify current and potential problems and develop and implement workable solutions 

• Can multi–task and work multiple priorities at pace, delivering results in tight timescales. 

• Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together 

• Have the desire to be a part of an inclusive culture – recognising and valuing that difference is good. 

• Have advanced skills including Microsoft 365, SharePoint, Word, Excel, Outlook, PowerPoint and Teams 

• Want to develop and are ready to work alongside some great people and have lots of fun on your Greggs Journey! 

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.