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Category Analyst

Vacancy Information

We have a fantastic opportunity to join the Category team at Greggs and really help to shape the exciting and dynamic menu at Greggs

As a Category Analyst, you will support the category team by analysing product, sales, and customer data to help optimise category performance. This role is ideal for a numerate graduate or early-career analyst with a passion for data, retail, and commercial strategy.

We can offer you:

  • Management Bonus Scheme which is worth up to 10% of your salary
  • Pension scheme with matching employer contributions up to 7%
  • Colleague discount, up to 50% off our own-produced products
  • Profit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year
  • 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
  • The opportunity to purchase additional annual leave twice a year
  • Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate
  • Private Medical Insurance which is free for you and subsided for your dependants
  • Income Protection should you become unable to work due to long-term sickness
  • Death in service benefit which provides a lump-sum payment equal to 4 times your year's salary
  • Virtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your family
  • Employee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support
  • Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
  • Career progression and learning and development opportunities
  • A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
  • Colleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another


About the role

  • This is a full-time role, however flexibility in this will be considered
  • We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
  • The base location for this role is Newcastle upon Tyne, Greggs House

What you'll do

Key Responsibilities:

  • Lead data analytics for category performance/reviews with actionable data insights feeding Category Plans and Strategic Menu Plans to improve margin and sales
  • Work with Category Planning Managers and Head of Category to inform strategic menu decisions using customer, POS, and basket data
  • Collaborate with Finance Business Partners to track category performance, support trial reviews, and build business cases for new product launches
  • Own and develop the reporting tools and dashboards being the team expert in Power BI/SAP linked to Great Tasting Freshly Prepared Menu pillar and wider business requirements
  • Build and establish weekly/period/annual data reporting for the function which can be shared with a wider audience to drive Commercial objectives
  • Recommend Category hierarchy and data management improvements to access greater insights from POS/Customer Data
  • Bring the benefits of data and AI to life within the team through a collaborative working relationship with Data & AI Team
  • Assist in event-based planning providing event/season-based menu analytics/recommendations to the Category Planning Managers
  • Work closely with the Promotional analyst to identify opportunities led by basket data to driver promotional opportunities
  • Monitor competitor activity and summarise key insights for internal stakeholders, working closely with customer insight
  • Collaborate cross-functionally with procurement, F&R, marketing, retail, supply chain, and finance to support category reviews and commercial planning
  • Maintain data accuracy and integrity across reporting tools and systems
  • Contribute to ad hoc analysis projects where required to support the wider team

About you

  • Degree in Business, Economics, Mathematics, Data Science, Physics or a related field
  • Proficient in Excel, with experience in Power BI and/or Python; additional programming skills are highly desirable.
  • Analytical mindset with attention to detail and problem-solving skills with a high-level of curiosity and initiative to identify opportunities
  • Ability to communicate insights clearly to non-technical stakeholders
  • Desirable- Experience in a retail, FMCG, or commercial environment
  • A result focussed approach with excellent communication skills and the ability to influence others

  • IT skills including Microsoft 365; SharePoint, Word, Excel, Outlook, PowerPoint, and Teams
  • Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together

  • Are supportive of an inclusive culture – recognising and valuing that difference is good

  • Want to develop and are ready to work alongside some great people and have lots of fun on your Greggs journey!


About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.

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